Month: December 2023

This week we were paying more attention to the google analytics and analytics overall. It is a very helpful tool in understanding what your audience is looking for and pushes you into creating content that is more in demand. I have been using analytics far before I have created my website as I have insights turned on on my instagram account. 

In terms of my website there hasn’t been a lot of viewers so far, however I am far aware of the obvious reasons why, one of which confidentiality could be no promotion. Which I am working on through my social media. And while my website’s traction hasn’t increased yet, the insights from platforms like TikTok are building a very interesting picture. It seems like my audience is vibing with (me) on the content of famous book characters and bookish memes. It’s a small win, but an exciting one! 

Understanding reader behavior on my website remains a work in progress. Analytics show that I am not receiving as many readers as I’d hoped. However, this insight has helped with some brainstorming sessions on how to align my web content with the TikTok success. The goal now is to bridge that gap and funnel some of that TikTok engagement to my website. (which I sort of did with the mini assignment 4 – remix) 

I’m digging deeper into analytics tools like Google and Facebook to comprehend my reader’s behavior. It’s a balancing act, though, considering the concerns about user privacy and data trails. There’s a real importance in respecting the audience’s privacy while using analytics to shape my content strategy.

This week, I’m thinking about how to fine-tune the website content, possibly integrating more of the engaging elements I’ve found success with on TikTok. Understanding what resonates with my audience is the key, and it seems like I’m actually onto something with the content focused on famous book characters and memes (also short edits).

My focus is on creating a website experience that not only attracts readers but also respects their online privacy. I’m all about building a community that feels valued and engaged without feeling bombarded by data tracking. So apart from that I also try to focus on current trends (within the bookish field) so it will show a positive growth on the ‘creator’s insights’ even before figuring out the analytics.

Overall I was looking for the job that I have done so far and I honestly love it! I don’t think that I did that many interesting stuff for any other course this semester. Pubishing is a field whitin my future carrier perspectives so I am thirlled that I declared my major in it.

There were several terminologies that I just learned. Which could be easily incorporated into the other fields. For my communication course, for example, we were discussing counterpublicis during the first weeks and while my peers were slightly confused about the terminology I was more than happy to introduce it to them. There were some topics that I was already familiar with, like a week we talked about design elements, and some new ones which I happily incorporated to the creation of this website.

I’m thinking about continuing to work on this website, maybe changing it a little bit and adding more of a visual of my own, but it could be an amazing portfolio once I’m done.

In terms of our recent topic my website’s marketability I would say a significant part of it lies in potential SEO benefits. Quality and word-rich content can rank well on search engines, drawing the usual views from people actively seeking book recommendations, summaries, or reviews online. There was a part that I remember from our week 10 readings, SEO is a necessity in the field as he is considered an expert. People in different businesses are seeking SEOs to help them with (promoting) their products. Apart from that, the useful nature of book reviews and reading tips encourages social media sharing, so word-of-mouth may lead to potentially higher growth. I’m also not stopping to publish on the TikTok account so hoping for more engagement there.

I was very happy that this course pushed me to create and engage more on social media, I was always passionate about books but never thought about dedicating a part of media platforms specifically for them. Truly thrilled that I did, I’ll be working on it more.